WHAT | Relaunch of internationally acclaimed fine artist Wangechi Mutu's website.
GOAL | Consolidate Wangechi’s digital presence into one digital home that felt like her real life studio. The main challenge was creating a system to successfully organize and display the development of her prolific body of work. I assisted Wangechi in implementing and photographing her art direction into a digital landscape.
CONCEPT | Use Wangechi's already powerful visual identity as a foundation to create a visual language that feels like one of Wangechi's collages and brings elements of her studio to her digital presence. We developed a user experience that invited visitors into Wangechi’s mind, sketchbook, studio and vast imagination.
WEB DESIGN | Omnivorus Studios
WHAT I DID |
Assistant Art Director