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First name pronounced JAR-MEENI-UH
(think Armenia with a "J" in front) 

My life's work is to challenge myself to see beauty and purpose in the ordinary. That means using my skills in art direction, photography, videography, illustration, content creation and design to manifest projects that move inspiration forward. Put simply, I help brands create visuals that connect with users and convey their core message. My fine arts training at the Cooper Union School of Art taught me the necessity of concept driven approach to problem solving.

I am the proud co-founder and Creative Director of Purposerosa, a jewelry lifestyle brand dedicated to highlighting purpose in the ordinary.

My heart is in these things: learning about new cultures, salsa dancing, travel, 35 mm photo, unconventionally printed books, warm weather, honest conversations, freestyle rapping, great art direction and cinematography. You’ll most likely catch me dancing salsa or zoning out to jazz at a local cafe.

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Ready to work with me? Contact me at yarminiah@gmail.com