As an exercise in making something from nothing, I co-founded a jewelry lifestyle brand named Purposerosa. We make jewelry with repurposed materials in order to illuminate purpose in ordinary people and things. I created the logo, packaging, website, jewelry and graphic design for the brand. I cast the models, shoot and edit the video and photo for the majority of our campaigns.
SKETCH TO PRODUCTION EXAMPLE OF CHILI PEPPER EARRINGS
BLOG COVER IMAGES