CLIENT | Hers
WHAT | Hers asked me to create a set of two original postcards for their new product launch. These postcards were included as a gift in customers’ subscription boxes.
GOAL | Create a postcard that makes Hers clients feel seen, heard, and understood when they open their packages.
CONCEPT | Body positivity was a major inspiration for this set of images. By using affirmations and depictions of intimate interiors, I illustrated an imagined world that feels both familiar and surreal.
WHAT I DID | Art Direction, Illustration
REFERENCES + EARLY IDEAS
POSTCARD 1 SKETCH DEVELOPMENT
POSTCARD 1 FINAL
POSTCARD 2 SKETCH DEVELOPMENT
POSTCARD 2 FINAL
