Yarminiah_Rosa_Hers_Postcard_Final.jpg

Hers

 

WHAT | Hims asked me to create a set of two original postcards for their newly launched sister-brand, Hers. These postcards will be included as a gift in customers’ subscription boxes.

CLIENT | Hers

GOAL | To create a postcard that makes Hers clients feel seen, heard, and understood when they open their box of items delivered to their doorstep.

CONCEPT | Body positivity was a major inspiration for this set of images. By using affirmations and depictions of intimate interiors, I built an imagined world that feels both familiar and surreal.

WHAT I DID | Concept, Art Direction, Illustration

www.forhers.com
 

REFERENCES + EARLY IDEAS

POSTCARD 1 SKETCH DEVELOPMENT

original drawing updated.jpg

POSTCARD 1 FINAL

POSTCARD 2 SKETCH DEVELOPMENT

POSTCARD 2 FINAL