WHAT | Hims asked me to create a set of two original postcards for their newly launched sister-brand, Hers. These postcards will be included as a gift in customers’ subscription boxes.
CLIENT | Hers
GOAL | To create a postcard that makes Hers clients feel seen, heard, and understood when they open their box of items delivered to their doorstep.
CONCEPT | Body positivity was a major inspiration for this set of images. By using affirmations and depictions of intimate interiors, I built an imagined world that feels both familiar and surreal.
WHAT I DID | Concept, Art Direction, Illustration
REFERENCES + EARLY IDEAS
POSTCARD 1 SKETCH DEVELOPMENT
POSTCARD 1 FINAL
POSTCARD 2 SKETCH DEVELOPMENT
POSTCARD 2 FINAL