#PurposeIs

WHAT | #PurposeIs is a social campaign committed to telling a global story of purpose.

GOAL | To involve more people in a global conversation about purpose. For the relaunch of the series, I designed a new visual identity to accompany each featured conversation.

CONCEPT | The theme of flowers relates to the blossoming of each subject as they explore their identity as it relates to purpose. The faint contour of a world map in the background hints at the inclusion of various voices from all over the world.  

WHAT I DID | 
Concept
Art Direction
Graphic Design
Mood board
Photography
Copywriting
Videography
Video and Photo Editing
Conduct Interviews

www.purposerosa.com

 
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